A professional services site lives or dies on one conversion, and that is where the failures cluster. There is also an obvious awkwardness in a firm that advises on compliance failing its own.
Why it matters here specifically. Your enquiry form is the entire funnel. If a disabled visitor cannot complete it, you did not lose a page view, you lost a client.
Placeholders vanish the moment someone types. A screen reader user hears 'edit text' and has to guess which field is which.
What to do: Give every field a visible label. In Contact Form 7 or Gravity Forms, this is a setting that has usually been switched off for looks.
If a submission fails and nothing is announced, the visitor believes it worked and waits for a reply that never comes.
What to do: Submit your own form with a bad email address and watch what happens. The error must be in text and must say which field.
A PDF exported from Word without tags is unreadable to a screen reader. Firms publish a lot of PDFs.
What to do: Publish the important ones as web pages. For the rest, export with tags enabled and add a proper document title.
Names baked into images are invisible to search engines and screen readers alike.
What to do: Put the name and role in real text under each photo, and give each image alt text.
Free, no signup, and the report explains every finding in plain English rather than developer shorthand.
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