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Alt text repeats the text next to it

image-redundant-alt

An image's description says the same thing as the visible text beside it, so a screen reader reads it twice.

Who this affects

Screen reader users, who hear everything duplicated.

Fix it in WordPress

Common in product grids where the product name is both the image alt and the title link underneath. Set the image alt to empty in that template or block.

What the fix is, technically

If the caption or nearby text already describes the image, give the image an empty alt so it is skipped.

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